The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. *

A firm understanding of the real estate market is essential to help one sell his/her house. Knowing what a buyer is looking for helps us help you put your house in the best position to appeal to the target market. For example, the home staging process often is used to increase the value of the house and ultimately receive the highest sales price. Also, your house may need some cosmetic work prior to listing it. We hear feedback from prospective buyers on a daily basis, so we are well equipped to understand how a house should look to appeal to the largest market.

This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention. *

At the end of the day, if your house is not priced correctly it will not sell. Positioning your house to sell is imperative, but if the house is mispriced you may lose a buyer that is interested in your house. We spend as much time on this process as we find necessary so that your house will sell. We rely on extensive data through FMLS, Redlink (appraiser's database), and tax records. We also will gather feedback from other agents within our office who can give honest, critical opinions. Understanding of the supply and demand fundamentals of your house's market will dictate whether past data can be deemed relevant to today's market.

This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company. *

We promote our listings in a variety of publications such as the Harry Norman HOME and the Northside Neighbor. We also have a strong internet presence through the Harry Norman website and Realtor.com. The internet is such a strong vehicle for consumer shopping that it is imperative to present the house in an optimal manner. Professional photographers are used for many of our virtual tour pictures, but we also personally shoot the houses using our own equipment. We use top of the line digital equipment for our photographs. We also promote our listings directly to agents through agent caravans and directly to the public open houses. Finally, we send postcards** directly to the public to announce new listings and sales.

Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. *

Residential real estate has seen much efficiency through the mass adoption of the internet for shopping for a home. This has allowed a potential buyer to eliminate many houses that do not appear to fit their select criteria. However, with most expensive purchases, the buyer must ultimately see and "kick the dirt" before he makes a decision. So, our goal is to have a potential buyer have as many resources as possible to get in to the front door and take a look at the property. The internet, paper publications, signs in the front yard such as Voicepad, all give the buyer ample information to decide whether he/she is interested in the house.