The product aspects of
marketing deal with the specifications of the actual
goods or services, and how it relates to the
end-user's needs and wants. *
A firm understanding of the
real estate market is essential to help one sell
his/her house. Knowing what a buyer is looking for
helps us help you put your house in the best position
to appeal to the target market. For example, the home
staging process often is used to increase the
value of the house and ultimately receive the highest
sales price. Also, your house may need some cosmetic
work prior to listing it. We hear feedback from
prospective buyers on a daily basis, so we are well
equipped to understand how a house should look to
appeal to the largest market.
This refers to the
process of setting a price for a product, including
discounts. The price need not be monetary - it can
simply be what is exchanged for the product or
services, e.g. time, energy, psychology or attention.
At the end of the day, if
your house is not priced correctly it will not sell.
Positioning your house to sell is imperative, but if
the house is mispriced you may lose a buyer that is
interested in your house. We spend as much time on
this process as we find necessary so that your house
will sell. We rely on extensive data through FMLS,
Redlink (appraiser's database), and tax records. We
also will gather feedback from other agents within
our office who can give honest, critical opinions.
Understanding of the supply and demand fundamentals
of your house's market will dictate whether past data
can be deemed relevant to today's market.
advertising, sales promotion, publicity, and personal
selling, branding and refers to the various methods
of promoting the product, brand, or company. *
We promote our listings in a
variety of publications such as the Harry Norman
HOME and the Northside Neighbor. We also have a strong internet
presence through the Harry Norman website and Realtor.com. The internet is such a strong
vehicle for consumer shopping that it is imperative
to present the house in an optimal manner.
Professional photographers are used for many of our
virtual tour pictures, but we also personally shoot
the houses using our own equipment. We use
top of the line digital equipment for
our photographs. We also promote our listings
directly to agents through agent caravans and
directly to the public open houses. Finally, we send postcards** directly to the public to announce
new listings and sales.
Place represents the
location where a product can be purchased. It is
often referred to as the distribution channel. It can
include any physical store as well as virtual stores
on the Internet. *
Residential real estate has
seen much efficiency through the mass adoption of
the internet for shopping for a home. This has
allowed a potential buyer to eliminate many houses
that do not appear to fit their select criteria.
However, with most expensive purchases, the buyer
must ultimately see and "kick the dirt"
before he makes a decision. So, our goal is to have a
potential buyer have as many resources as possible to
get in to the front door and take a look at the
property. The internet, paper publications, signs in
the front yard such as Voicepad, all give the buyer ample information
to decide whether he/she is interested in the house.
|* Denotes definitions were
taken from Wikipedia.org
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